Eight students were selected to attend the PDX Footwear Business program in Portland.
We completed two sponsored projects with Under Armour and Adidas, along with two unaffiliated Nike projects. Each project was presented on-campus respectively.
Below I am showing two of the projects, other projects available upon request!
PDX FOOTWEAR BUSINESS - 8 weeks, 3 brands.
ONE WEEK PROJECT PRESENTED AT NIKE HQ
PROJECT IN COLLABORATION WITH
COLOR MATERIAL DESIGN- CHASE GHIGLIA
PRODUCT DESIGN -PAN LIU
BUSINESS ANALYSIS- GATONIA HAYWARD,
JORDAN FARLESS and MITCHELL HOLLAND.
NIKE ACG TAKING OVER COLD WATER SURFING
$3.87 Billion in annual sales in America alone averages out to $1,248 per person per year.
Lacerations to the foot and legs account for 36% of the most common injuries while surfing (XGames Medical)
Footwear is the largest segment in the industry that accounts for $1.6 billion in sales annually (Statistic Brain)
Surfing is not only activity in the ocean, considering the whole journey from walking on the sand to getting into the cold water.
The current market only offers either highly technical boots that are not breathable, not comfortable for walking on sand or surf-inspired footwears that are designed for the activities on sand or along the beach.
NIKE has the opportunity to leverage Hurley’s current infrastructure including their manufacturing process, material technology, and the athletes to test on their products, to design a collection that offers both the advantage on the sand and in water.
SURF CATEGORY COMPETITIVE SET
IN STORE // ONLINE // LOCAL SURF SHOP
2020 ACG AMPHIBIAN PRODUCT LAUNCH
The first launch will be in Portland, Oregon.
In a combination of ACG stores, online shop and an emphasis on the local surf shops along the coast. In oppose to what the biggest competitor - Boardriders started their line from Australia and Hawaii, which represent the core of tropical surfing, Nike is going to take the opposite route and launch their first drop from the winter surfers heaven - Oregon.
WINTER SURFER BOOTS
Going from West Coast to East Coast, focusing on the local surf shops & partnership with REI.
Launch in Cannon Beach
and work down the coast.
Expanding to key cities globally including Hawaii, Australia, Bali, Fiji, and Peru.
GOING FROM COASTAL TO GLOBAL PRODUCT ROLL OUT MAP
COLD WATER SURFING
LET'S TALK ABOUT MATERIALS
A GAME-BASED PLATFORM FOR GEN-Z TO BOOST THEIR MOTIVATION FOR SPORT.
Two weeks team project collaborated with Pierre Cohendet.
Pierre and I each executed on head-gear and footwear respectively based on the same story that we collaborated on. I am showing the footwear part of the project that I did below. Full project available upon request.
With the head-gear and the footwear, UA app generates races for your desired route.
The head-gear provides guidance, the footwear triggers obstacles in virtual and alerts with haptic feedback on your feet.
A VIRTUAL OBSTACLE RACE
PLAY AGAINST YOUR FRIEND ANYWHERE AND ANYTIME.
TOUCH THE EMERGING CONSUMER EARLIER THAN THE COMPETITORS.
Under Armour has the opportunity to present a campaign that takes on the WILL FINDS A WAY spirit, to create a platform for individuality that Generation Z resonate with.
GROW WITH THE MICRO INFLUENCERS
Designing for the streamers and YouTubers, provides visibility for UA to promote a fresh brand culture.
Through time, UA and these micro influencers will gain more audiences and create brand loyalty in the young generation.
The height of the woven collar is designed based on the best selling type of socks for women. It allows the EMS stripes to wrap on the skin.
Knit is placed on the lateral and mesh is placed on the medial side of the upper for more ventilation on the heat zone.
A cost-efficient way to give haptic feedback during the race.Testing with Electrical Muscle Stimulation on foot led to the placement of the stimulation points on my design.
Converting heat on the foot to micro electricity for the components.The Thermal Electric Generator can now be manufactured into chip size with much stronger electricity output.